Licious unveils new brand identity

Licious unveils new brand identity

Licious has unveiled a refreshed brand identity. As part of the new identity unveil, the brand will sport a new logo and colour scheme that seamlessly transcends the boundaries of visual media to bring the hearty-meaty experience alive.


Licious’s identity transition coincides with its 7th anniversary.


Santosh Hegde, VP- Brands, Licious, said “Licious was created by meat lovers, for meat lovers. The brand is as much a living, breathing entity as its customers. Hence, innovation and evolution are not just pertinent, but critical to our journey.


Licious has successfully reshaped the perception of quality, purchase, and consumption experience that one associates with meats & seafood in India. As the torchbearer we have started a movement that we must live up to! Hence, the renewed brand identity.


We exist in a marketplace where the consumer, category & competition is constantly evolving, expanding, and disrupting. Our refreshed brand identity will enable us to not just stay ahead of this curve but carve out the path ahead. In the coming months we will invest in creating properties across multiple consumer touchpoints to aid stories and narratives that will give a more concrete shape to the Licious of tomorrow.”



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