Broadcast Audience Research Council India (BARC India), the Industry’s Television Audience measurement body, named Nakul Chopra as its CEO, effective 25th August 2021.
Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19). In January 2020, he was appointed a member of its Oversight Committee. For over a decade, he has been an integral part of the Advertising and Media fraternity and served as the CEO, India and South Asia Publicis Worldwide.
Speaking on his appointment, Chopra said, “I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.”
Sunil Lulla has resigned as CEO of BARC India to follow his entrepreneurial ambitions.
Punit Goenka, Chairman of BARC India, thanked Sunil Lulla and welcomed Nakul Chopra, saying, “I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body”.
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