Google To Venture Into Job Search Market In India With Kormo
Google is all set to venture into entry level job search market in India with its Kormo app.
According to the Economic Times report, the search gaint has been undertaking pilots in the country since early 2019 through its next billion users (NBU) unit, primarily a ground research on the entry-level recruiting process in various sectors. "Since we launched Kormo in Bangladesh in 2018 and in Indonesia this year, we've connected over 50,000 job seekers to jobs from hundreds of employers who use Kormo for their hiring needs, specifically entry level jobs", Bickey Russell, project lead of NBU said.
The app designed to enable users to find suitable job opportunities and information, will be officially launched in India on September 20. It connects job seekers to businesses that are looking to hire and allows job seekers to create and maintain a digital CV.
Initially, Kormo was developed by Area 120 Labs, company’s in-house incubator and workshop for experimental projects. Now, the app is a part of Google’s NBU unit. Before its introduction in other markets, Kormo was launched in Dhaka—the capital city of Bangladesh last September and later expanded to Indonesia in March 2019. According to its website, Kormo is presently focusing on three sectors such as retail, hospitality and logistics.
Kormo may offer stiff competition to classified-ad companies like Quikr and OLX, which have in recent years acquired job posting sites Babajob and Aasaanjobs respectively. In addition, there are other big companies such as Quess Corp.and Saral Rozgar.