Media Kit




Niche advertising medium

Human Capital, launched in June 1997, has created a niche for itself as India’s first and only exclusive monthly magazine on HR. The magazine has spearheaded a change in the HR industry by introducing for the first time, the concept of an HR business magazine, that provides local and global perspectives, as well as information on HR vendors, products and services. Human Capital continues to be India’s most respected and widely read HR magazine.


Captive audience

Every single reader of Human Capital is a potential client for HR products and services. A majority of readers are senior and middle level HR managers in leading companies all across the country, including HR heads, and those holding positions like director, vice president, general manager, and functional leaders in training, recruitment, compensation and organization development.


Readership

Over 80% of subscriptions are corporate subscriptions, which are mailed to company addresses and shared by teams varying from 3-10 in size. Companies also tend to order multiple copies for various locations and office libraries.


Shelf life

The magazine has a very long shelf life and readers tend to preserve copies over years for academic researching as well as product and service referencing.


Subscription-based circulation

Human Capital’s purely subscription-based circulation ensures that it is directly delivered to a select group of decision-makers for HR products and services. Advertising in Human Capital offers all the benefits of a direct mail campaign, minus the expenses and the efforts.


Clutter-free advertising

Products and services advertised in Human Capital are selective, they are of direct relevance to the function of an HR manager. Advertising in Human Capital gets you undivided attention of the right audience.


Special issues

There are two special issues every year, the ‘Annual Issue’ in June and the ‘Campus Special Issue’ in November.


 

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Testimonials

  • Insightful and deals with contemporary issues. Language is mostly simply and reader-friendly. The simple language is also one of the reasons why I like the magazine. Overall, a good magazine.
  • Rajorshi Ganguli, Vice President - HR, Global Generics, Dr Reddy's Laboratories Limited
  • A regular reader of Human Capital, articles are of high quality and cover current HR trends and challenges written by experts who have hands on experience of the area. Regular features such as debate, case study and law at work, etc., give different experiential perspective.
  • Santosh Rai, HR & IR, L&T Special Steels and Heavy Forgings , Hazira ,Surat(guj.)
  • A leading magazine in the HR and Organization space, I strongly recommend Human Capital to my professional colleagues. The topical nature of the articles, experience sharing from other professional colleagues, specialist views on areas , and the effort by the magazine to combine HR with business imperative makes a great read.
  • Dr. Sandeep K. Krishnan, Associate Director - People Business.
  • Style of presentation of the magazine, with an overview and possible pitfalls of each topic makes it an interesting raed . Kudos to the Human Capital's editorial team for a job well done! I just hope that there are more interesting stories, comprehensively covering a particular aspect of HR.
  • Dipankar Das, Training and Quality Delivery Leader, IBM GPS, India.


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